Some sites, especially niche dating sites, choose to let users sign up and use their product for free. This is the oldest website monetization trick in the book and plenty of dating sites still choose affiliate networks as part of their overall strategy.
In most cases, the CPA cost per action model is preferred by both dating sites and affiliates, but sometimes CPC cost per click can work as well. Increase your odds of success with affiliates by displaying deals from businesses relevant to the dating industry such as florists, jewelers or candy stores. If your dating site is niche, consider working with affiliates that cater to that niche.
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You can charge users to send virtual gifts like greeting cards, gift cards, digital flowers, digital candy, or partner vouchers that are redeemable for physical products. Some sites give users access to basic site features and offer access to extra tools or content for a small fee. If you choose to go this route, be sure your payment gateway can tokenize and store card data for repeat purchases; your users will not want to re-enter their payment information for each transaction.
Not to be mistaken for premium content purchases, which are made on a sporadic basis, VIP or tiered membership plans are subscription based, meaning users are billed on a recurring basis.
Quick guide to dating site revenue models
Dating sites can either host the event themselves and sell event tickets online to site members or partner with local networking organizations and local restaurants or venues. The Internet is littered with controversial dating sites, many of which are hugely successful.
Negative press does nothing more than to bolster sites' user bases. Extra-marital dating site Ashley Madison is probably the granddaddy of them all. In , the website had 4.
The site now boasts more than 21 million members. The site gained 23, members in its first two months. It now boasts more than , members and has seen 15 million votes.
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For a few days following, average traffic to the site went from 4, to 9, hits per day. Scorn will and probably should be heaped against Carrot Dating, as it should most of these other websites.